EventBuilder is a new metric discovery tool. It allows you to track key performance indicators that could otherwise fall outside of traditional conversion metrics. Any event that you build is reusable and can be added to any new campaign.
All events fall into one of three categories: Interactions, Impressions, and Page URL events.
Interactions occur when a user interacts with an element on your website. Interactions can include clicks, exit links, form submits or any generic DOM events such as mouseovers, touch, and keyboard events.
Page URL events occur when a user lands on a page URL that matches specified parameters.
For this screencast, we will demonstrate how to add an event, in this case a form submit, and track it in a campaign.
First, select the area of the page where you want to track the event. Notice that when you highlight an area of the page that is not suitable for the event type, the selector box will not allow you to proceed. For a form submit the builder will only allow us to select form and input elements.
A good use case for a form submit is to track how users interact with your search form. Once you click on the desired element, click the next button.
At this point it is important to trigger your event and verify that it was set up properly. To test our form submit, we can type our search term into the form and hit enter. If the event has been set up properly the preview bar will display a persistent message and the counter will increase by one.
Keep in mind, the page may reload based on the event that was performed, however the preview bar counter should still increase accordingly.
Once you have verified that your event is functioning properly, you can set conditions such as “track only when the event is performed on the home page.”
Now you will be prompted to give your event a title and description. Once you have done this, click on the create button and your newly created event will appear on your events list page.
To track your event in a campaign, navigate to the create campaign page, and click on the why panel. Next, click on the why link for that campaign. Remember, you can only add events to a new campaign.
This will bring you to your campaign metrics page. If you click on the add event metric button, a list will populate with all your trackable events, including the one you just built.
Clicking on any event will add it to your campaign. Once the campaign is activated you will be able to visualize the performance of your event.
To do this click on the “Analytics” tab, then navigate to the campaign results option. From here, click on the campaign that contains your event to view its performance over time.